I started my career as an Interactive Designer creating mobile apps and websites for local and international brands. Progressed to the role of Art Director after a year, leading a team of talented creatives at an advertising agency in Makati, Philippines. I also delved into front-end web development, which provided me with valuable insights into the intricacies of building websites with code.

After four years, I decided to shift my focus to eCommerce design, specifically for platforms like Amazon and Shopify. This experience allowed me to delve deeper into user sessions, conversion rates, and how to optimize design to maximize sales in a competitive marketplace. As a team lead, I took on responsibilities such as quality assurance, project and people management, financial oversight for the four teams I supervised, the creation of new productized services, and streamlining workflows for greater efficiency and faster project turnaround.

Throughout my career journey, I have always been passionate about pushing the boundaries of design and leveraging my skills to drive meaningful results.